PENGARUH HARGA, KUALITAS PELAYANAN DAN WORD O MOUTH TERHADAP MINAT BELI ULANG (REPURCHASE INTENTENTION)

The purpose of this study was to determine the effect price, service quality and word mouth on repurchase interest. population in were consumers coffee from Hati D'Kebon Selo Boyolali. technique collecting data is by distributing questionnaires with a sample 100 respondents using Accidental Sampling method. research method quantitative descriptive analysis case studies. Testing instruments carried out validity reliability tests, for normality test, autocorrelation t test f determination (R2) used hypothesis. Validity classical assumption that have been fulfilled are then processed produce regression equation: Y = 1.885 + 0.149 X1 0.205 X2 0.683 X3. Through partial hypothesis testing, price variable does not affect intention variable, while interest variable. It stated results Rsquare 0.656, indicates quality, variables together can explain 66.7%, remaining 33.3% be explained other variables, addition variables. investigated